You need someone who can see the big picture, identify opportunities others miss, make tough calls with confidence, and guide your entire e-commerce strategy forward.

You need strategic leadership.

The Gap Most Growing Brands Face

High Costs

Additional Team Needed

Management Overhead

Lengthy Hiring Process

$200K to $400K+ in annual costs (salary, benefits, equity)

You still need to hire an execution team (agency or in-house staff) adding another $50K to $200K+

Ongoing management, training, and performance oversight

But Hiring a Chief E-commerce Officer Comes with Massive Challenges

3 to 6 months to find the right candidate (if you can find them at all)

Even if you had an unlimited budget, finding someone with the right experience who truly understands your business is nearly impossible.

And once you hire them, you're managing another employee instead of focusing on your business.

You get executive-level strategic guidance from Becky Coble, a top 1% Amazon seller who's built brands to 8 figures and managed 9-figure operations, combined with hands-on execution from our expert agency team.

No hiring. No training. No managing. Just strategic guidance and done-for-you execution.

Think of it as having a seasoned e-commerce executive and their entire department working for your business, without the overhead.

That's where our Fractional Chief E-commerce Expert service comes in.

A Fractional CEE is a senior-level executive who works with your business on a part-time or project basis, providing the strategic leadership of a C-suite executive without requiring a full-time hire.

Here's what that means for you:

You get access to executive-level expertise, strategic oversight, and business guidance typically reserved for companies with seven-figure budgets. But instead of one full-time employee, you get a partnership between a proven brand owner and an execution team that implements the strategy seamlessly.

It's not consulting. Consultants give you a report and leave. We stay engaged, guiding your strategy and ensuring the work gets done.

It's not traditional agency work. Agencies execute tasks. We think like owners and lead your e-commerce operations like an executive would.

It's strategic partnership at the highest level.

What Exactly Is a Fractional Chief E-commerce Expert?

eCommerce

Growth

Ready to Write Your Brand's Success Story?

Schedule a discovery call where we'll assess your business, discuss your goals, and create a custom proposal to help you scale your brand without the overwhelm, waste or guesswork.

What's Included in Fractional CEE Services

Strategic Leadership & Business Planning

Direct Access to Becky Coble

Regular strategic sessions (weekly, bi-weekly, or monthly based on your needs) where Becky serves as your e-commerce executive, guiding major decisions, identifying growth opportunities, and helping you navigate complex challenges.

Comprehensive E-commerce Strategy

We develop and oversee your entire e-commerce roadmap: channel strategy, product launches, expansion planning, operational optimization, and long-term growth planning.

Executive Decision-Making Support

When you're facing critical decisions (new product launches, channel expansion, major investments, hiring needs), you have a seasoned operator to help you think it through and make confident choices.

2. Done-For-You Execution

Agency Team at Your Disposal

While Becky provides strategic leadership, our full agency team handles execution across Amazon management, PPC, content creation, SEO, multi-channel advertising, and operations.

Seamless Strategy-to-Execution Pipeline

No gap between strategy and implementation. Becky's strategic guidance flows directly to the team executing your campaigns, ensuring nothing gets lost in translation.

Cross-Functional Coordination

We act as your e-commerce department, coordinating across channels, campaigns, and initiatives so everything works together toward your business goals

Ongoing Optimization & Performance Management

Regular Performance Reviews

Monthly deep-dives into your metrics, identifying what's working, what's not, and where opportunities lie. We don't just report numbers; we interpret them and adjust strategy accordingly.

Proactive Problem-Solving

When issues arise (and they will), you have an experienced leader who's solved similar problems before and can guide you through them quickly.

Accountability & Momentum

Regular check-ins ensure you stay on track, maintain momentum, and hit your growth milestones.

Additional Strategic Support

Team Training & Development

If you have an internal team, we'll train them on best practices, systems, and strategies so they can operate more effectively.

Vendor & Partner Management

Need to evaluate a 3PL, negotiate with suppliers, or vet a technology partner? We provide guidance based on real experience.

Market & Competitive Intelligence

We keep you informed on market trends, competitive moves, and platform changes that could impact your business.

Ready for Executive-Level E-commerce Leadership?

Let's talk about where your business is today, where you want it to go, and how we can help you get there.

In 15 minutes, we'll assess your business, discuss your goals, and explore whether Fractional CEE services make sense for you.

No pressure. Just an honest conversation about how we can help you scale with confidence

How Does Fractional CEE Compare?

Fractional CEE vs. Full-Time Hire

Full-Time Chief E-commerce Officer:

$200K to $400K+ salary plus benefits and equity

3 to 6 month hiring process (or longer for the right candidate)

Risk of bad hire (extremely costly to replace)

Still need to hire or contract an execution team (agency or in-house staff)

Total annual cost: $300K to $600K+ when you factor in salary, benefits, and execution resources

Ongoing management, training, and performance oversight

Limited to one person's perspective and expertise

Fractional CEE with Saga Commerce:

Fraction of the cost with flexible engagement levels

Start within days, not months

Zero hiring risk (if it's not working, we adjust or part ways)

Strategy AND full execution team included (no additional hires needed)

Access to both strategic leader (Becky) AND specialized execution team

No management overhead (we handle our own team)

No training requirements (we're already experts)

Flexibility to scale services up or down as your business needs change

Fractional CEE vs. Traditional Agency

Traditional Agency:

Executes tasks you assign

Limited strategic input

Often siloed by service (PPC team doesn't talk to content team)

No business-level thinking

Fractional CEE:

Leads your entire e-commerce strategy

Thinks like an owner, not a vendor

Cross-functional coordination across all services

Executive-level business guidance

Fractional CEE vs. Standard Consulting

Consulting:

Delivers a strategy document and leaves

No execution support

Often generic recommendations

One-time engagement

Fractional CEE:

Ongoing strategic partnership

Strategy AND execution combined

Customized to your specific business

Long-term relationship focused on results

Is A Fractional CEE Right for Your Business?

This service is designed for established e-commerce brands that have outgrown DIY tactics but aren't ready (or don't want) to hire a full-time executive.

Perfect for:

✓ Growing e-commerce brands ready to scale strategically with expert guidance

✓ Founder-led businesses where the owner is the bottleneck in e-commerce decisions

✓ Companies expanding to multiple channels and need coordinated strategy

✓ Brands preparing for acquisition that need to professionalize operations

✓ Businesses with internal teams that lack senior e-commerce leadership

✓ Companies facing complex challenges (international expansion, channel conflicts, operational scaling) that require executive-level thinking

Not a fit if:

You're looking for quick fixes rather than strategic partnership

You only need basic task execution without strategic guidance

Ready to Invest in Your Growth?

Let Us Create the Roadmap and Do the Work to Scale Your Brand

Commitment:

The minimum commitment is 6 months, with the option to re-enroll after the 6 months are up.

Typical engagement includes:

• Strategic sessions with Becky (frequency based on package)

• Full agency services (Amazon management, PPC, multi-channel, etc.)

• Dedicated account management

• Priority support and communication

• Monthly reporting and strategic planning

Investment:

Fractional CEE is our premium service and requires a meaningful investment.

Pricing is customized based on your business size, complexity, and needs.

It's Easy to Get Started

How Does It Work?

Book

Start

Grow

Click the button below to book your free Discovery Call to discuss your business and goals.

We will help you pick the package that makes the most sense for your business.

We create the roadmap and do the work to grow your profitable brand.

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