In 2014, Becky and Shane Coble were staring at financial disaster.

Their wellness clinic had failed. Their first baby had just been born. Shane took a job as a debt collector, cramped in a cubicle, while they struggled to pay their own bills. Their dream of building something together and living life on their own terms seemed impossible.

But rock bottom has a way of making you resourceful.

Becky discovered that regular people were building real businesses on Amazon. With nothing to lose, she listed a few dusty books from their home. When the first sale notification came through, everything changed.

That single sale proved it was possible.

Three months later, Shane walked out of that cubicle for good. Together, they built their first Amazon brand from absolute scratch—learning through trial, error, and relentless determination.

Over the next decade, they scaled two brands to over $25 million in combined sales, earned top 1% seller status, and built the kind of life they'd once only dreamed about: working from their 13-acre property in Tennessee, homeschooling their kids, and running businesses that served their life instead of consuming it.

But the story doesn't end there.

From Rock Bottom to 8 Figures

As Becky's brands grew, something unexpected happened: other sellers kept reaching out for help.

Becky had always been a teacher at heart. Growing up, she'd always dreamed of becoming an elementary school teacher, but in college, she pivoted to a double major in economics and business. When overwhelmed sellers started asking for guidance, she realized she could combine her love of teaching with her e-commerce expertise.

What started as informal coaching evolved into a thriving practice. Becky worked with brands at every stage—from day-zero startups to established sellers preparing for nine-figure exits. She didn't just teach theory. She shared the real-world strategies, hard lessons, and operational insights that came from actually building successful brands.

But coaching had limits. Clients needed more than strategy; they required execution.

That's why Saga Commerce was born.

We built an agency that combines Becky's strategic guidance with expert execution from a team that understands e-commerce at the operator level. It's not just another agency offering cookie-cutter services. It's a partnership built on real experience and a genuine commitment to client success

From Building Brands to Building an Agency

Why We Do This

Our mission is simple: help ambitious e-commerce brands write their success stories.

We've experienced the transformation that's possible when you build a thriving online business—the financial freedom, the time flexibility, the ability to design life on your own terms. We've also experienced the challenges, the overwhelm, and the costly mistakes that come with figuring it out alone.

We built Saga Commerce so you don't have to do it alone.

We named our agency "Saga" because we believe every brand has an epic story. Your journey is unique. Your challenges are real. Your vision matters. And your success deserves guides who've walked the path before and can show you the way forward.

Whether you need full-service management, strategic guidance, or executive-level leadership, we're here to help you navigate the path from where you are to where you want to be.

Your success story is waiting to be written. Let's write it together.

Our Core Values

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Integrity First

We tell you the truth, even when it's not what you want to hear. If we're not the right fit, we'll tell you. If a strategy won't work, we'll say so.

Results Over Reports

Beautiful dashboards mean nothing if your business isn't growing. We focus on outcomes that matter: profit, growth, and sustainability.

Partnership, Not Transactions

We don't see clients as revenue sources. We see them as partners in a shared mission to build something remarkable.

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Operator Mindset

We think like business owners because we are business owners. Your success is our success.

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Continuous Innovation

E-commerce evolves constantly. We stay ahead of trends, test new strategies, and leverage cutting-edge tools to keep our clients competitive.

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Story-Driven Growth

We believe every brand has a unique story. Our job is to help you write the next chapter, one of growth, profit, and success on your terms. You're the hero of this journey. We're your guides.

Ready to Partner with an Agency That Actually Gets It?

If you're tired of agencies that talk a good game but don't deliver results, let's talk.

We'll discuss where your business is today, where you want it to go, and whether Saga Commerce is the right fit to help you get there.

In 15 minutes, we'll explore your goals, your challenges, and how we can help you grow profitably.

No pressure. Just an honest conversation between operators who speak the same language.

Contact us

Whether you have a request, a query, or want to work with us, use the form below to get in touch with our team.