Built by Operators Who've Walked the Path You're On
Saga Commerce was founded by e-commerce sellers who've experienced every challenge you're facing and scaled through them. We're not career agency people. We're builders who know what it takes to grow a profitable brand because we've done it ourselves.
In 2014, Becky and Shane Coble were staring at financial disaster.
Their wellness clinic had failed. Their first baby had just been born. Shane took a job as a debt collector, cramped in a cubicle, while they struggled to pay their own bills. Their dream of building something together and living life on their own terms seemed impossible.
But rock bottom has a way of making you resourceful.
Becky discovered that regular people were building real businesses on Amazon. With nothing to lose, she listed a few dusty books from their home. When the first sale notification came through, everything changed.
That single sale proved it was possible.
Three months later, Shane walked out of that cubicle for good. Together, they built their first Amazon brand from absolute scratch—learning through trial, error, and relentless determination.
Over the next decade, they scaled two brands to over $25 million in combined sales, earned top 1% seller status, and built the kind of life they'd once only dreamed about: working from their 13-acre property in Tennessee, homeschooling their kids, and running businesses that served their life instead of consuming it.
But the story doesn't end there.
How Saga Commerce Began: From Rock Bottom to 8 Figures
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Agriculture
As Becky's brands grew, something unexpected happened: other sellers kept reaching out for help.
Becky had always been a teacher at heart. Growing up, she'd always dreamed of becoming an elementary school teacher but pivoted in college to a double major in economics and business. When overwhelmed sellers started asking for guidance, she realized she could combine her love of teaching with her e-commerce expertise.
What started as informal coaching evolved into a thriving practice. Becky worked with brands at every stage—from day-zero startups to established sellers preparing for nine-figure exits. She didn't just teach theory. She shared the real-world strategies, hard lessons, and operational insights that came from actually building successful brands.
But coaching had limits. Clients needed more than strategy, they needed execution.
That's why Saga Commerce was born.
We built an agency that combines Becky's strategic guidance with expert execution from a team that understands e-commerce at the operator level. It's not just another agency offering cookie-cutter services. It's a partnership built on real experience and a genuine commitment to client success.
From Building Brands to Building an Agency
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Agriculture
About Lilo
Our founder
Lilo Maximillan realized that the world of data analysis was a hot mess while working for a big international corporation as an intern. Seeking to make it easier for companies worldwide to make sense of data, she set on a mission to change the world of data herself.
Our story
Lilo was initially just one woman with a laptop and a desire to make people understand data better, and make more informed choices in their daily life. Quickly, what was meant to be a side project grew into a viable business with a handful of employees. At first, Lilo's main focus was data analysis and visualization, but slowly the team grew and was able to focus more on projects requiring big data expertize.
Now, Lilo is working together with esteemed brand names to make sense of the mountains of data available to us in the digital sphere.
We believe in your success and that big data can help you achieve the best results for your business, regardless of your field or target market.
22
117
Qualified employees
Not only is our team full of professionals – we're a fun bunch, too.
Projects delivered
Last year, we successfully completed over 100 individual projects worldwide.
Key industries
We have specialist experience in a handful of industries.
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Who are we
Data Analysts
Our in-house data analysts have a hands-on approach to data, with heavy emphasis on clear communication with the client.
Data Engineers
All of our data engineers are Boston University graduates, and undergo our in-house developed training program upon joining the team.
Designers
Our designers have an extensive background in data analysis, and often work together with our other specialists on various projects.
Consultants
All of our consultants have specialist experience in the field of data science, and aim to understand the data needs of your business.
Why choose us?
Global experience
We have worked with multinational companies, as well as smaller businesses from all continents.
We believe in your success and that big data can help you achieve the best results for your business, regardless of your field or target market.
Quality for value
Our motto is to provide only the highest quality to our clients, no matter the circumstances.
Favorable terms
Each project we work on is tailored to the particular client's exact needs, not the other way around.
High standards
We take data seriously, meaning that we only deliver work that we can be proud of.
Understanding the overarching trends of your business and overall market saves you time, money and energy in the long run, and can help you dominate your market.
Use for services and/or results
Client insights
Increased efficiency
Process automation
Data-driven innovation
Market insights
Reduced costs
Contact us
Whether you have a request, a query, or want to work with us, use the form below to get in touch with our team.
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