We’ve Walked the Path You're On

We're brand owners who've built 8 and 9-figure brands. We'll show you exactly what works.

We’ve Walked the Path You're On

We're brand owners who've built 8 and 9-figure brands. We'll show you exactly what works.

Never Built a Brand
Not True Partners
Order-Takers, Not Leaders
No Strategic Vision
Cookie-Cutter Campaigns
Reports Over Results

Most agencies are run by marketers who've never risked their own money or built a real brand, so they don't understand your challenges.

They run the same generic playbook for every client instead of customizing strategy based on your unique brand, market, and goals.

They wait for you to tell them what to do instead of proactively guiding your growth with strategic recommendations.

You're just another account number. When challenges arise or you need real guidance, they're nowhere to be found.

They deliver impressive reports instead of actual revenue growth and profit that matter to your business.

They lack the big-picture thinking to see opportunities, connect the dots across channels, or plan for long-term sustainable growth.

Where Most E-commerce Agencies Fall Short

Saga Commerce is Different

Founded by Brand Owners, Built for Results

Saga Commerce was founded by a top 1% Amazon seller who's scaled brands to eight figures and coached sellers representing hundreds of millions in combined revenue.

We're not career agency people.

We're brand owners who've built successful e-commerce businesses from the ground up.

We understand the challenges you're facing.
And we're here to guide you through your next chapter of growth with expert guidance and done-for-you services.

What Makes Saga Commerce Different

Most agencies are built by career marketers who've never run an e-commerce business. They execute tactics without understanding the bigger picture. They optimize for metrics that look good in reports but don't actually improve your bottom line.

We're different because we've been where you are.

We've managed inventory during Q4. We've navigated listing suppressions right before a product launch.

We've watched ad budgets drain with nothing to show for it. We've dealt with hijackers, MAP violations, and algorithm changes that tanked rankings overnight.

That experience changes everything about how we serve our clients.

You've probably worked with agencies before.

Maybe they delivered reports that looked impressive but didn't improve your bottom line. Maybe they ran cookie-cutter campaigns without understanding your business. Maybe they talked a good game but had never actually built a successful brand themselves.

Here's the problem:

Most agencies are order-takers. They execute tactics without understanding strategy. They've never managed inventory during Q4, navigated a listing suppression, or watched their own money disappear on underperforming ads.

We have. And that changes everything.

Where Most E-commerce Agencies Fall Short

Never Built a Brand
Reports Over Results
No Strategic Vision
Order-Takers

Saga Commerce:

Operators, Not Just Marketers

Saga Commerce was founded by Becky Coble, a top 1% Amazon seller who's scaled brands to eight figures and coached sellers representing hundreds of millions in combined revenue.

We're not career agency people.

We're brand owners who've built successful e-commerce businesses from the ground up.

We've Walked Your Path

We understand the challenges you're facing.
And we're here to guide you through your next chapter of growth with strategy and execution that actually works.

An E-commerce Agency Built by Sellers Who Have Actually Built Brands

Most agencies have never scaled a brand past six figures. We've built two brands to eight figures and helped manage hundreds of millions more. That difference changes everything about how we grow your business.

We've Been in Your Shoes and Know What Works.

From Amazon optimization to multi-channel advertising and AI-powered automation, we deliver strategy and execution that actually moves the needle

Why We Can Help You Get Clarity and Grow Your Business

We Think Like Business Owners, Not Vendors

We don't just execute campaigns. We understand cash flow, profit margins, inventory turns, and customer lifetime value. When we make recommendations, we're thinking about your entire business—not just one channel or tactic.

We've Solved Your Problems Before

The challenges you're facing right now? We've navigated them. The mistakes you're worried about making? We've already made them and learned from them. You get the benefit of a decade of experience without the costly trial and error.

We Combine Strategy with Execution

You don't just get task completion. You get strategic guidance from operators who've built what you're trying to build, combined with expert execution from specialists who know their craft.

We Care About Profit, Not Vanity Metrics

Impressions don't pay your bills. Traffic without conversions is meaningless. We focus on what actually matters: profitable, sustainable growth that supports your business and life goals.

We're Selective About Who We Work With

We don't take on every client who applies. We look for brands that are committed, coachable, and ready to grow. Why? Because we treat our client relationships as partnerships, not transactions. When you succeed, we succeed.

How We Are Different

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We Think Like Business Owners

We understand cash flow, margins, inventory turns, and customer lifetime value, not just click-through rates.

We've Solved Your Problems Before

Listing suppressed before a launch? Inventory nightmare during peak season? PPC budget draining with no ROI? We've navigated all of it.

We Deliver Strategy + Execution

You don't just get task execution. You get strategic guidance from people who've actually done what you're trying to do.

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We Care About Profit, Not Vanity Metrics

Impressions don't pay your bills. We focus on what actually matters: profitable growth.

Meet the Founders

Becky Coble - Founder & Chief E-commerce Strategist

Becky is a top 1% Amazon seller who's built brands to 8 figures and managed the Amazon operations for a brand that scaled to 9 figures.

With over a decade in e-commerce, she's navigated every challenge that sellers face from algorithm changes and listing suppressions to inventory nightmares and competitive threats.

Today, Becky leads client strategy at Saga Commerce while continuing to coach ambitious sellers through her personal practice.

She's worked with brands representing hundreds of millions in combined revenue, from startups making their first sale to established companies preparing for acquisition.

What drives her

Helping entrepreneurs build businesses that create both profit and freedom. Becky believes success isn't just about revenue numbers. It's about designing a business that supports the life you actually want to live.

Beyond work

You'll find Becky on her Tennessee property with her family, curled up with a good book, exploring small towns, or (admittedly) watching too many cute dog reels.

Becky Coble - Founder & Chief E-commerce Strategist

Becky is a top 1% Amazon seller who's built brands to 8 figures and managed the Amazon operations for a brand that scaled to 9 figures.

With over a decade in e-commerce, she's navigated every challenge that sellers face from algorithm changes and listing suppressions to inventory nightmares and competitive threats.

Today, Becky leads client strategy at Saga Commerce while continuing to coach ambitious sellers through her personal practice.

She's worked with brands representing hundreds of millions in combined revenue, from startups making their first sale to established companies preparing for acquisition.

What drives her

Helping entrepreneurs build businesses that create both profit and freedom. Becky believes success isn't just about revenue numbers. It's about designing a business that supports the life you actually want to live.

Beyond work

You'll find Becky on her Tennessee property with her family, curled up with a good book, exploring small towns, or (admittedly) watching too many cute dog reels.

Shane Coble - Co-Founder & Chief Operations Officer

Shane co-founded the brands with Becky and has been the operational backbone of every business they've built. While Becky focuses on strategy and client relationships, Shane oversees systems, technology, workflows, and innovation at Saga Commerce.

His expertise in building scalable operations, implementing automation, and integrating cutting-edge technology ensures that every client benefits from seamless execution and efficient processes.

What drives him

Creating systems that allow businesses to scale without chaos. Shane believes that the right technology and processes can turn a struggling business into a well-oiled machine.

Beyond work

Shane loves music, building systems, diving into books on natural health and personal development, and working on permaculture projects with the kids. You'll find him doing outdoor workouts on their Tennessee property or spending quality time with Becky and their two children—his favorite way to spend any day

Meet the Team

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We also work with a carefully selected team of experts in PPC management, content creation, design, development, and operations.

Every team member is vetted for expertise and shares our commitment to delivering real results for our clients.

We Can Help You Get Clarity and Grow Your Business Because

We Think Like Business Owners

We don't just execute campaigns. We understand cash flow, profit margins, inventory turns, and customer lifetime value. When we make recommendations, we're thinking about your entire business—not just one channel or tactic.

We've Solved Your Problems Before

The challenges you're facing right now? We've navigated them. The mistakes you're worried about making? We've already made them and learned from them. You get the benefit of a decade of experience without the costly trial and error.

We Combine Guidance with Hands-on-Help

You don't just get task completion. You get strategic guidance from brand owners who've built what you're trying to build, combined with expert execution from specialists who know their craft.

We Care About Profit, Not Vanity Metrics

Impressions don't pay your bills. Traffic without conversions is meaningless. We focus on what actually matters: profitable, sustainable growth that supports your business and life goals.

We're Selective About Who We Work With

We don't take on every client who applies. We look for brands that are committed, coachable, and ready to grow. Why? Because we treat our client relationships as partnerships, not transactions. When you succeed, we succeed.

Why We Do This

Our mission is simple: help ambitious e-commerce brands write their success stories.

We've experienced the transformation that's possible when you build a thriving online business—the financial freedom, the time flexibility, the ability to design life on your own terms. We've also experienced the challenges, the overwhelm, and the costly mistakes that come with figuring it out alone.

We built Saga Commerce so you don't have to do it alone.

We named our agency "Saga" because we believe every brand has an epic story. Your journey is unique. Your challenges are real. Your vision matters. And your success deserves guides who've walked the path before and can show you the way forward.

Whether you need full-service management, strategic guidance, or executive-level leadership, we're here to help you navigate the path from where you are to where you want to be.

Your success story is waiting to be written. Let's write it together.


Our Core Values

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Integrity First

We tell you the truth, even when it's not what you want to hear. If we're not the right fit, we'll tell you. If a strategy won't work, we'll say so.

Results Over Reports

Beautiful dashboards mean nothing if your business isn't growing. We focus on outcomes that matter: profit, growth, and sustainability.

Partnership, Not Transactions

We don't see clients as revenue sources. We see them as partners in a shared mission to build something remarkable.

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Operator Mindset

We think like business owners because we are business owners. Your success is our success.

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Continuous Innovation

E-commerce evolves constantly. We stay ahead of trends, test new strategies, and leverage cutting-edge tools to keep our clients competitive.

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Story-Driven Growth

We believe every brand has a unique story. Our job is to help you write the next chapter, one of growth, profit, and success on your terms. You're the hero of this journey. We're your guides.

Becky and Shane built their first e-commerce business from their garage in 2014 after hitting rock bottom financially.

What started as a desperate attempt to make ends meet grew into two thriving brands generating over $25 million in sales.

From Rock Bottom to 8 Figures

Ready to Partner with an Agency That Gets It?

If you're tired of agencies that talk a good game but don't deliver results, let's talk.

We'll discuss where your business is today, where you want it to go, and whether Saga Commerce is the right fit to help you get there.

In 15 minutes, we'll explore your goals, your challenges, and how we can help you grow profitably.

No pressure. Just an honest conversation between operators who speak the same language.

Why choose us?

Global experience

We have worked with multinational companies, as well as smaller businesses from all continents.

We believe in your success and that big data can help you achieve the best results for your business, regardless of your field or target market.

Quality for value

Our motto is to provide only the highest quality to our clients, no matter the circumstances.

Favorable terms

Each project we work on is tailored to the particular client's exact needs, not the other way around.

High standards

We take data seriously, meaning that we only deliver work that we can be proud of.

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Qualified employees

Not only is our team full of professionals – we're a fun bunch, too.

Projects delivered

Last year, we successfully completed over 100 individual projects worldwide.

Key industries

We have specialist experience in a handful of industries.

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Understanding the overarching trends of your business and overall market saves you time, money and energy in the long run, and can help you dominate your market.

Use for services and/or results

Client insights
Increased efficiency
Process automation
Data-driven innovation
Market insights
Reduced costs

Contact us

Whether you have a request, a query, or want to work with us, use the form below to get in touch with our team.